LiReach · Sales prospecting

One company. Multiple people. One coordinated approach.

The person you first contact isn’t always the person who buys. LiReach helps you reach multiple decision-makers inside the same target account while keeping every conversation personalized and coordinated.
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RS
Rahul
Sharma
VP Sales
PRIMARY CONTACT
PM
Priya Mehta
CRO
DECISION MAKER
SM
Sahil Mehta
Sales Ops
CHAMPION
AK
Ankit Kumar
Founder
INFLUENCER

A buying decision rarely
happens with one person.

A VP may discover you. A manager may evaluate you. Finance may approve you. A founder may make the final call. Account-Based Outreach connects those people into one coordinated prospecting strategy.
TRADITIONAL OUTREACH

One contact. One message. One chance.

Your sales team contacts one person, waits for a response and often starts from zero when that person doesn’t reply.
ACCOUNT-BASED OUTREACH

One account. Multiple conversations. One strategy.

LiReach lets you approach relevant people across the same account with messaging adapted to their role and context.

Don't put the entire opportunity on one inbox.

When an account matters, reach the people who influence the buying process. LiReach can help you identify relevant stakeholders and organize outreach across the account instead of treating every contact as an isolated lead.
✦
Target Account
ONE OPPORTUNITY
♙
VP Sales
PRIMARY
⌁
Founder
INFLUENCER
◇
CRO
DECISION MAKER
▣
Sales Ops
CHAMPION
✦ Coordinated outreach Stronger relationships. More closed-won.

Your outreach should change with the person.

The same generic pitch shouldn’t be sent to everyone at an account. LiReach can personalize messaging around the recipient’s role, responsibilities and available account context.

To: VP Sales

LINKEDIN

Hi Rahul,

Noticed Vertex is expanding the sales team. Thought it might be useful to share how teams use LiReach to automate prospecting without adding more manual work for SDRs.
ROLE-BASED PERSONALIZATION

To: CRO

EMAIL

Hi Priya,

With the revenue team growing, keeping pipeline generation consistent becomes a very different challenge than simply adding more sales activity.
EXECUTIVE CONTEXT

To: Founder

LINKEDIN

Hi Rahul,

Saw the expansion at Vertex. Curious how you’re thinking about keeping outbound scalable while the team continues to grow.
FOUNDER-LEVEL CONTEXT

Every person has a role. LiReach keeps the strategy connected.

Instead of sending the same sequence to everyone, create a coordinated account strategy where each stakeholder can receive a relevant message and follow-up.
01

Select account

Choose the target account you want your team to penetrate.
02

Map people

Identify relevant decision-makers, influencers and stakeholders.
03

Personalize

Adapt the message around each person’s role and account context.
04

Nurture

Keep conversations moving with automated follow-ups.
05

Convert

Answer questions, book meetings and move the account forward.

Know when an account is becoming interesting.

Account-based outreach works better when you know why an account deserves attention. LiReach can use relevant business signals to help prioritize the accounts and people worth reaching now.
01

Company expansion

The account is entering a growth phase.
SIGNAL
02

New leadership

A relevant executive recently joined.
SIGNAL
03

Hiring activity

The company is building a team around your category.
SIGNAL
04

Multiple stakeholders

Several relevant people exist inside the account.
ACCOUNT

Stop chasing contacts. Start working accounts.

With LiReach, your outreach strategy can move beyond individual prospects. Build relationships across the account, keep the conversations coordinated and let automation handle the repetitive work.

01

TARGET ACCOUNT

Start with the company that matters.

04+

STAKEHOLDERS

Reach multiple relevant people.

AI

PERSONALIZATION

Adapt messaging to every recipient.

∞

NURTURING

Keep conversations moving automatically.

Account-Based Outreach, explained.

Account-Based Outreach focuses on engaging multiple relevant people within a specific target company instead of treating each prospect as an isolated lead. LiReach helps you build a coordinated approach around the account.
Yes. LiReach can identify and target multiple relevant contacts within the same company, such as decision-makers, influencers, champions, and other stakeholders involved in the buying process.
No. LiReach can tailor outreach based on each person's role, responsibilities, and position within the account, so the conversation can be more relevant to the individual rather than sending everyone the same message.
LiReach analyzes a prospect's role, seniority, responsibilities, and relationship to the target account to identify likely decision-makers and other influential stakeholders.
Yes. You can use your selected LiReach ICP to define the types of companies and people you want to target. LiReach then uses those criteria to identify relevant accounts and contacts.
Yes. LiReach can automate follow-ups as part of your outreach workflow, helping maintain consistent engagement with relevant contacts across the target account without requiring your team to manually manage every follow-up.

Turn your best accounts into real conversations.

Reach the right people, personalize every conversation and let LiReach handle the repetitive follow-up.
Start Account-Based Outreach